About FUBU Frames

Our Story + more


Featured Frames


Our Story + more

The 1990s era gave birth to an explosion of innovative ideas across the retail market. The introduction of Hip Hop into American and international cultures proved so impactful that it opened a long-awaited door in fashion, one amplifying the voice of the street and its battle cry “For Us, By Us” sent shockwaves across the world. In 1992, four young men from Hollis, Queens came up with the idea to make and sell affordable handmade remakes of expensive trendy tie-top hats for extra money creating the FUBU philosophy of making clothing “for the consumer by consumers”. By 1995, an extensive sportswear line was designed and produced by FUBU, using raw materials imported from around the world. To date, over 5,000 stores have carried the FUBU collection and more than $6 billion in merchandise has been sold at retail. The young FUBU founders, Daymond John, Carl Brown, J. Alexander Martin and Keith Perrin, turned their dream into a reality, establishing their own designs inspired by Hip Hop consumer modifications for style and dancing, thereby founding a movement, legendary in urban cultures globally. This is why FUBU is still relevant nearly 30 years later; FUBU represents the determination, creativity, and boldness of four consumers who had the courage to go against the grain and form FUBU in 1992 and proudly introduce the FUBU FRAMES Eyewear Collection by Eye Candy Creations USA!


While the company founders have not forgotten their roots, John says that the FUBU brand isn’t strictly for Gen Xers anymore. His reason; “Given our diverse licenses in categories that run the gamut from kid’s apparel to tuxedos and home furnishings, our products appeal to those ranging from five years old to the young at heart. If you’re thinking FUBU is the anti-thesis of “For Us, By Us”, you might want to reconsider that perspective as the brand continues to speak to all consumers setting an example for all entrepreneurs”. Bold, on-trend, and edgy, yet classic enough to celebrate everyday people, FUBU has truly been truly a universal brand leader that appeals to all ages, cultures and backgrounds. Their distinctive definition of the latest trends comes with ease because many of the legendary styles were set by them. FUBU continues to be a vision of freedom and individuality.


FUBU is more than a fashion brand, it is a lifestyle. Inspired by the lives of everyday people innovating for survival, to be heard, FUBU was designed for strong, ambitious, game changers who embrace individual style as a birthright. Combining the latest runway looks with the color trends of the season, FUBU Frames will feature an array of Mazzucchelli Italian acetates, high-end metals, unique constructions and vibrant custom tinted lens all with back-side anti-reflective coatings. We believe that metal accents such as bold double bridges, inlays and brow line details are key to the perfect FUBU Frame. A mix of function and fashion, these new styles all share close focus on comfort, style and resistance. The FUBU Frames launch collection flaunts a range of features, from distinctive design details to contrasting colors, accompanied by dynamic, lightweight designs easily offering custom solutions to complement every face. The FUBU Frames collection retails from $149 to $195 this Summer.